Leakproof

We study revenue leaks for fun and see patterns every day. Here’s what we’re learning, fixing, and how you can apply it to your company.

I Wish I Could Rename My Industry

Most people don't truly understand what I do, and it's definitely not their fault.

Here's a way to increase customers' lifetime value.

Don't miss this week's rant.

I rebranded Chirpy earlier this year...and I just rebranded it AGAIN (buy cheap, buy twice)

If every tool delivered what it promised, we’d all be retired. Also, get 24 insights in 24 hours!

Here's what's on my mind lately...

I Can't Break My Own Operating Philosophy

This gap is burning your budget and your people.

Here’s the real reason companies fall flat on optimization.

And it’s not SEO, PPC, or product. It’s the experience.

Store credit-only return policies are hurting your retention more than you think.

The most valuable software still can’t think for you.