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We're on a Billboard in Times Square in NYC!!!

We're on a Billboard in Times Square in NYC!!!

What a moment as an entrepreneur 😍

Haley Carpenter
July 22, 2025

We’re in Times Square in New York City….Whaaaaa!?!?

I’m so grateful to be recognized as part of the #Deel100. I can’t believe they chose Chirpy out of their entire customer base to be one of the 100. What a moment as an entrepreneur. Deel has truly been a life saver for me as a business owner. They’re one of the best partners. Every business needs them in some capacity, I think.

My favorite uses of Deel so far: Hiring internationally, contractor payroll, and filing 1099s. I couldn’t have done what I’ve done without them so far, truly. They saved my a** majorly on the biggest project of my career last year relative to hiring internationally.

Go check them out for all of your payroll, HR, and IT needs…and more…at deel.com. Here’s to building across borders and making global work, work. 🌎

That’s us!!!!

Small Tweaks for Big Leaks: Tactics to Test 🧪

This is where I share smart, creative ideas that are worth trying. Not theoretical fluff. Just real-world tactics that have the potential to lift conversions, retention, loyalty, or engagement. Try them, test them, tweak them.

I LOVE Billie’s homepage hero. It’s a textbook example of what a prototypical one should be that follows best practices.

Click here to see what you should try.

Haley Unfiltered

Hey, I’m Haley Carpenter. 👋 I write these every week. I’m the founder of a company, Chirpy. Here’s something that has been rolling around in my brain recently.

Two things I love: simplification and visuals.

I try to simplify my industry as often as I can to make it more easily understandable and accessible.

Lots of people are visual learners.

So, I’ve been working on new visuals to help simplify different concepts…like what Conversion Rate Optimization (CRO) is and how we view it at Chirpy. How can I best visualize how Chirpy implements the system of CRO?

Know that the starting point in conversations is often, “That means Chief Revenue Officer, right?” I don’t blame people for this as it would be the logical go-to if you’ve never heard of Conversion Rate Optimization before.

With that said, here’s what I’ve come up with so far to visualize the system of CRO and how we think about it.