✅ Your 2025 CRO Interview Checklist

Ring in the new year with confidence in your CRO decisions! 🎊

Author

Haley Carpenter
06 Jan • Reading Time: 4 minutes

Start the new year with clarity on hiring CRO legends! I've crafted the perfect interview checklist to kick off 2025 with confidence. 🎉

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This checklist helps you evaluate potential partners with crystal-clear vision. It’s perfect for turning those optimization goals into reality.

Ready to make 2025 your year of successful conversions? Download our essential CRO Agency Interview Checklist featuring 7 game-changing questions that separate the true experts from the resolution-breakers.

👉 Start fresh with a direct download of the checklist here ⬇️

👉 Or dive into the full blog post: CRO Agency Interview Checklist [4 minute read]

Test and Learn Approach

Ready to level up your marketing game? 🚀 I had an amazing time on the Media Outlier video podcast where we dive into "Test and Learn Approach to Improve Marketing Outcomes" 📊

Stats nerds, this one's for you! 🤓 Skip to 4:30 to catch me geeking out about pre-test calculations, MDEs, and all that duration planning goodness.

Trust me, if you're into data-driven marketing, you won't want to miss this one! ✨

👉 Check out the full podcast here: Test and Learn Approach to Improve Marketing Outcomes [22 minutes] 🎙

The Value Of CRO

There are legacy issues in Conversion Rate Optimization (CRO) where some people, teams, and companies still think it's optional and they question its value. 🤔

It's no coincidence that nearly every huge successful company does CRO. They do user research and experimentation.

With that said, don't mistake that for thinking it's only for those companies. However, it should say something about the optionality and value of it in my opinion.

Those that say something like "well, we tried it and it was unsuccessful," simply means they weren't doing it properly. 😬

If a company has any digital experiences (AKA nearly every company that exists today), then optimization in some form is for you. It's not optional. It always has value. If you're doing it correctly, you'll never be upset with your investment. 🧡

❝

“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues”

Haley Carpenter, How To Build An A/B Testing Roadmap (interview with Kameleoon)

👉 Read the full Kameleoon interview here: How To Build An A/B Testing Roadmap [8 minute read]

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👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

  2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

  3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.