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- You’re Probably Undervaluing Your #1 Revenue Channel
You’re Probably Undervaluing Your #1 Revenue Channel
And it’s not SEO, PPC, or product. It’s the experience.
What if your digital experience cut your revenue in half overnight?
Scary, right?
Now flip it:
What if it doubled instead?
🎯 Most companies would be doing backflips.
Here’s the point...
Your digital experience is:
→ Either the only way you make money
→ Or one of the top few
That means it’s your most critical asset.
So why isn’t it treated that way?
Still:
❌ Underprioritized
❌ Underskilled
❌ Understood by few
It’s because most people think CRO is:
→ A Chief Revenue Officer
→ Button color tests
→ Optional
Nope.
CRO is your highest ROI growth lever.
Especially in a tight market.
Especially going into 2025.
Not investing in it is a risky move.
PPC and SEO?
Expensive bets.
CRO?
It’s the multiplier.
And the insurance.
Chirpy is here for brands that get this.
Or want to.
Let’s talk if you’re ready to actually make digital performance your priority.
#StayChirpy
Want to connect? Email me, Haley Carpenter, at [email protected].