Which CRO Test Hits Different? Your Ultimate Guide

Four testing types, zero confusion.

Author

Haley Carpenter
02 Dec • Reading Time: 4 minutes

Feeling a bit lost in the world of CRO testing? Don't worry – I've got something that'll help clear things up, check it out below! 👇

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My 4 CRO Test Type Crash Course is basically your complete roadmap to choosing the right test for every situation. Because let's be real – picking between A/B, multivariate, and all those other testing options can trigger decision-making fatigue.

CRO Testing 101: Pick Your Perfect Match 🤝

I’m spilling all the tea on four testing powerhouses (A/B, A/B/n, Multivariate, and Multi-Arm Bandit). You’ll find each test type is broken down into bite-sized pieces, complete with real-world examples and practical tips. Think of it as your personal cheat sheet for knowing exactly when to use each one.

The best part? It's only a 7-minute read, but you'll walk away knowing how to:

  • Choose the right test for your specific goals

  • Avoid common testing pitfalls

  • Get faster, more reliable results

  • Scale up your testing game like a pro

Whether you're just dipping your toes into CRO or looking to level up your testing strategy, this guide has something for you.

👉 4 CRO Test Types Crash Course [7 minute read]

#FollowFriday

Check out one of my most liked #FollowFriday posts I mentioned on LinkedIn! ✨ This one talks about Statsig and the data functionalities within the testing tool.

Join the conversation with the linked LinkedIn post below.👇

Haley Carpenter on LinkedIn: #followfriday #data #testing #product #marketing #digital

This #FollowFriday is a S/O to Statsig. I got a demo of their product this week and talked quite a bit with some of their team members. They’re doing some…

👉 Read the full case study here: Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

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