User research and testing are like peas and carrots.🥕 Check out my thoughts on integrating them into business practices and how you can even turn research into test ideas! 👇

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Every organization makes thousands and thousands of decisions in a year. There's a variety of ways that's done depending on an org's culture, which is on a sliding spectrum starting with guesswork on one side and ending with data and methodology on the other.

If an org is data-driven, CRO is (or should be) in their list of ongoing initiatives (please, let's end spaghetti decision-making🍝). If it is, it should include user research and testing.

With that said, many teams skip one or both of these.

If research is missing, the test to validate a given hypothesis likely isn't founded on anything legitimate.

If testing is missing, likely no one has a clue about how the change they made ended up performing.

If both are missing, you're not even close to being on the data-driven end of the spectrum. 😬

Granted, traditional CRO isn't for everything in a business...BUT I guarantee it can be applied in a lot more ways than most people think. In my head, I often think about CRO in broader business terms and just reframe it as simply "business optimization."

Want to learn more about this topic? I have a training video with your name on it!

👉 Turn Research Into Test Ideas [36 minute training video] 🍿

Summer CRO Research BOGO Deal

For a limited time, get 5 hours of personalized consulting plus 2 comprehensive research projects for the price of one.

👉 Learn more about Chirpy’s BOGO Consultation + 2 Research Initiatives Promotion.

#FollowFriday

Check out last week’s #FollowFriday from LinkedIn! ✨

This #FollowFriday is all about Tara Robertson.

I've met Tara in person twice to date, and she knows her stuff. She's a cool human, too.

She's doing killer work over at Chili Piper.

Join the conversation.👇

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.