Unmasking Metrics: Separating the Tricks from the Treats

🎃 Haunting truths about which metrics will guide you're CRO program to success

Author

Haley Carpenter
21 Oct • Reading Time: 4 minutes

As we settle into Q4, folks are starting to look at annual metrics and budgets. Find out what you’re team should be focused on for success! 👇

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🎬 This is a quick video about what I call "money metrics" vs. "B.S. metrics" AKA ones that actually haunt your bottom line vs. ones that don't. 👻 It applies to Marketing, Product, Sales, and all other teams in an organization.

Achieving success starts here, especially if you'll have to ask your C-suite for more funding before the end of your fiscal year. Don’t let your budget turn into a pumpkin! 🎃

👉 The Primary Metric Debate [7 minute quickvid]🍿

10 Red Flags When Choosing Your Next CRO Agency

From hauntingly unrealistic ROI claims to creepily low pricing and jack-of-all-trades syndrome, we break down the key indicators of a less-than-stellar CRO agency in our newest infographic 10 Red Flags When Choosing Your Next CRO Agency or Consultant.

Ensure your investment pays off by selecting a partner who truly understands conversion rate optimization.

✨ Sharing an eCommerce tip today for improved customer satisfaction and retention.

Allow customers to get a full refund for returns. Don't trap them by only offering store credit.

If you're only willing to give store credit, then you better be extremely transparent about that upfront. Don't surprise people. That's even worse.

But really though, stop trying to trap customers. It's not helping you in the long run.

Have thoughts on this topic? Join in the conversation with my LinkedIn post linked below! 👇

Haley Carpenter on LinkedIn: #ecommerce #retail #d2c #b2c #digital

✨ Sharing an eCommerce tip today for improved customer satisfaction and retention. Allow customers to get a full refund for returns. Don’t trap them by only…

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