Experimentation is crucial for staying competitive. My ungated playbook, created in collaboration with VWO, offers guidance for both beginners and those looking to optimize existing programs. Check it out! 👇

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Chirpy teamed up with VWO to drop the hottest experimentation playbook of the season. Why? Because if you're not testing, you're basically yesterday's news. 📰

Inside this game-changing guide, you'll find:

🧠 Smart data moves & measurement hacks

🔮 Crystal ball stuff: pre-test calculations that actually work

🛠️ Picking the perfect testing tools (no more guesswork!)

🕵️ User research that doesn't put people to sleep

💡 Idea factory: Turn data into gold

🏆 Prioritization tricks to make your boss think you're a genius

🗺️ Roadmapping like a pro

🔬 Experiment workflow best practices

📊 Analysis techniques to make sense of all those numbers

📈 Metrics that prove you're crushing it

🏛️ Governance tips and tricks

Whether you're just starting or refining your approach, this playbook provides the essential tools to enhance your experimentation strategy. 💪

👉 Download the playbook directly with this link.

👉 Or, learn more about it in my blog post Get Serious About Experimentation. 📙

Experiment Pre-Launch Checklist

Many teams don’t complete the proper steps before launching experiments, which leads to mistakes and poor results.

I've never seen this kind of checklist before, and I want all teams to have something quick and easy for everyone to use to improve experiment quality.

Don’t question whether you’re doing it right.

Use this checklist and be reassured you’re set to launch.

👉 Click here to download the Experiment Pre-Launch Checklist.

CRO: Not Just a Buzzword, It’s Your Digital Lifeline

Let's chat about the elephant in the room: CRO. Some folks out there still think it's just a fancy add-on. Newsflash: it's not.

Ever wonder why the tech giants are crushing it? Spoiler alert: they're all in on user research and experimentation.

Before you say, "That's cool for the big leagues, but what about us little guys?"—hold up. CRO isn't just for the Googles and Amazons of the world. If you've got a digital footprint (and let's be real, who doesn't these days?), CRO is your new best friend.

If you're thinking, "Been there, done that, didn't work," I hate to break it to you, but you might've been doing it wrong. 🙈 CRO isn't a one-and-done deal. It's a mindset, a culture, a way of life in the digital world.

In today's hyper-connected universe, optimization isn't optional—it's oxygen for your digital presence. Done right, CRO is the gift that keeps on giving. Trust me, your ROI will thank you.

Have thoughts about this topic? Join the conversation with me in my LinkedIn post linked below! 👇

👉 Read the full Kameleoon interview here: How To Build An A/B Testing Roadmap [8 minute read] 🚗

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.