Ungated: 10 Red Flags When Hiring A CRO Agency

An infographic for anyone shopping for their next CRO agency or consultant.

Author

Haley Carpenter
30 Sep • Reading Time: 4 minutes

I’ve got a special offer for my newsletter readers! Below is my un-gated 10 Red Flags infographic which will help anyone who might be shopping for their next CRO agency or consultant. 👇

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From unrealistic ROI claims to suspiciously low pricing and jack-of-all-trades syndrome, we break down the key indicators of a less-than-stellar CRO agency in our newest infographic 10 Red Flags When Choosing Your Next CRO Agency or Consultant. Ensure your investment pays off by selecting a partner who truly understands conversion rate optimization.

Stay tuned for next week’s newsletter where I’ll include the 10 Red Flags companion piece, the CRO Agency Interview Checklist. ✅ This checklist will provide sample questions to help you suss out who is a pro and who is faux. 🕵️‍♀️

✨ Unlocking CRO Magic: Lessons from Accounting Platforms ✨

Explore the realm of small business accounting platforms and uncover CRO strategies. From Xero's emphasis on clarity and trust-building to FreshBooks' personalized user experience and Bench's advocacy for small business owners, learn how to level up your digital game. 🙌

Rather than doing an industry tear-down, I decided to take the route of an industry build-up with the hopes of highlighting strategies worth emulating! To that end, I’ve changed the blog format a bit and included video examples to further explain each site being reviewed.

Learn more about what CRO tactics we should all be doing with our websites.

How To Build An A/B Testing Roadmap

Check out the Expert FAQ series I participated in with Kameleoon!

In this interview I’ll discusses everything you need to build a successful roadmap including:

  • inputs and information needed to get started

  • instructions for building a roadmap in the form of a gantt chart

  • test prioritization framework options with examples

  • and much, much more!

👉 Read the full interview here: How To Build An A/B Testing Roadmap [8 minute read]

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“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues.”

- Haley Carpenter, How To Build An A/B Testing Roadmap

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Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

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