Turn Qualitative Data into Quantitative Data

Word clouds = the Wild West 🤠

Author

Haley Carpenter
05 Mar • Reading Time: 3 minutes

Companies should stop treating qualitative data like they’re in the Wild West. 🤠 Here are my thoughts on what you should actually be doing to set up your company for data-driven decision-making. 👇

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In the past week this topic came up in a client call and it was a reminder to me how important the discussion of qualitative and quantitative data actually is. The big issue is that more often than not companies struggle to do something with their qualitative data beyond a useless word cloud. This isn’t the Wild West, word clouds can be a visual tool but it doesn’t hold a candle to quantitative data when it comes to data-driven decisions.

Check out my training video [11 mins] to learn more about how to better analyze qualitative user research. 🍿 You’ll get tools to set up repeatable, scalable coding processes that you can implement immediately with your entire team.

🚨Actionable takeaway alert!🚨 You’ll walk away with Chirpy’s recommended step-by-step process to extrapolating user research and turning it into quantitative data.

Turn Qual to Quant Resources — Chirpy

Get better at analyzing qualitative user research in just 11 minutes. Learn a repeatable, scalable coding process that you can implement immediately with your entire team.

Strategy v. Tactics

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

-Sun Tzu

I know I’ve mentioned this before but it’s honestly something worth repeating. Establishing proper strategies and not allowing them to get blown up for the sake of impatient stakeholders is key to long-term planning and gains.

✋Stop prioritizing short-term tactics and goals over long-term strategy business models!

#short on Strategy vs. Tactics — Chirpy

There’s always a battle relative to spending time on strategy vs. tactics, and it applies to SO MANY common business problems.

S/O to Convert…again!

Convert is such a champion of the (CRO) people, check out their weekly roundup to see what awesome shoutouts they’re highlighting (hint: you might see me tagged in there too!).

Convert.com on LinkedIn

𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆, 𝟭𝟵𝘁𝗵 The best of #ABtesting and #optimization on #LinkedIn last week 👇

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