Top 3 Mistakes When Ideating

...and what to do about it

Author

Haley Carpenter
May 13, 2024

I’ve talked about this before in the form of a blog but I’m excited to share this video format for all of my visual learners out there! 👇

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Dive into our latest Quick Vid where we cover essential strategies for mastering the ideation phase of Conversion Rate Optimization (CRO) and how to avoid common mistakes. We guide you through the steps of leveraging user research and data analysis to formulate experiments that will vibe with your audience. 😌 Say goodbye to guesses and base your decisions on solid insights.

This vid covers:

  • How to set and define precise goals and align them with key performance indicators (KPIs)

  • Strategies to avoid the common methods of experimentation that don’t work

  • Testing prioritization and prioritization frameworks such as ICE, PIE, and CXL’s PXL

By the end of this video, you’ll have the tools to sift through ideas and select only those with the highest potential for significant improvements.

Analyzing Test Results and Determining Subsequent Action

Don’t miss this content collab with VWO where I was invited to participate in their interview series, CRO Perspectives: Conversations with Industry Experts. I get to share my journey founding Chirpy, emphasizing the significance of learning from experienced mentors and gaining broad exposure to diverse industries. I talk extensively about analyzing test results and include a whole section on follow-up actions.

In this article you’ll also learn more about:

  • Crucial steps in experimentation planning

  • Navigating test results and iterative testing

  • Measuring CRO success

  • Common experimentation mistakes to avoid

Read the full interview here 👉 Analyzing Test Results and Determining Subsequent Action [12 minute read]

Want to know how well your company is doing at Conversion Rate Optimization (CRO)?

My new CRO Health Assessment is for you.

Use it as a starting point to understand gaps, opportunities, and successes.

Questions are related to knowledge, culture, resources, platforms, measurement, results, strategy, and project management.

Get a score at the end to see where you fall:

0-16: No heartbeat ☠️

17-33: Barely thumping 😖

34-49: Pretty healthy 💜

50-59: Strong 💪

60-66: Olympic level 🥇

There is an option for in-house teams to get the results in a slide deck presentation format with all of the questions and your responses for you to have and easily share with others.

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Want me to review it on a call with you, too? Schedule a 15-minute session here.

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👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

  2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

  3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

  4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn