Top 3 Mistakes When Ideating

...and what to do about it

Author

Haley Carpenter
01 Apr • Reading Time: 4 minutes

Chirpy has a new blog post ready to level up your ideating process, check it out below! 👇

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In the dynamic world of conversion rate optimization (CRO), the ideation phase is the foundation to your experimentation programs. Take a quick look through theses common mistakes - I even see seasoned experts doing this! 🫣

It’s easy to point out mistakes, but we also address each pitfall with recommended solutions and supplemental content to help you implement them. As they say, a rising tide lifts all boats!

CRO Governance Simplified: 5 Models for Structured and Effective Optimization

Governance is a must when it comes to CRO. It helps to define responsibilities, allocate resources, manage data, facilitate a/b testing, and cultivate a culture of experimentation.

In this article we cover the 5 most popular models for governance including descriptions, visuals, whether or not we recommend it, and pros/cons so you can decide for yourself! 🤔 Keep in mind, you can always formulate a hybrid version depending on your needs, but this is a great starting point for anyone interested in the topic or reworking their current setup.

Royal Caribbean’s CRO Journey

Chirpy had an amazing time working with Royal Caribbean, if you haven’t already seen it, check out our Case Study: Royal Caribbean’s CRO Journey with Chirpy! 🛳️

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