This Is the Real Problem With Tools & Data 😬

Your Tools Aren’t Broken. Your System Is.

I was at Shoptalk in Vegas last week – One of the biggest eCommerce conferences of the year.

What did I see?

A whole lot of booths. A whole lot of promises.

“AI-powered insights!”

“Revolutionary analytics!”

“Actionable data at your fingertips!”

Here’s the truth:

Tools don’t drive growth. Expertise does.

Let me explain 👇

You can know that your biggest funnel leak is between your homepage and your category pages.

But now what?

You can see in your session recordings that users are struggling with navigation.

Cool. What are you going to do about it?

Here’s what most teams actually do:

🚫 Guess

🚫 Go with what Linda or Craig “feels” is best

🚫 Implement something they read on LinkedIn last week

💥 This is why conversion rates don’t move. Or worse, they drop.

Let’s be real:

Collecting and analyzing data is only 10% of the work.

Knowing what to do with it?

That’s the 90% that moves the needle.

And no, AI doesn’t solve this.

Tools don’t solve tools.

They just create prettier dashboards.

Here’s the REAL thing…

Teams don’t hire me for data.

They hire me for what I do with it.

→ I remove subjectivity.

→ I build processes.

→ I guide the right tests.

→ I show what’s actually going to drive revenue.

Takeaway:

Your ROI problem isn’t about a missing tool.

It’s about not having a decision-making system around the tools you already have.

#StayChirpy

Want to connect? Email me, Haley Carpenter, at [email protected].