The Hard Truth About Building a CRO Program 😬

Here’s the real reason companies fall flat on optimization.

I've seen this mistake way too often. 👀

A new "Director" or higher role is announced:

"She'll be leading CRO for us! She'll figure it out!"

Translation?

They ran a few email or ad A/B tests and are now expected to build an entire CRO program. 🤯

Here’s the thing nobody wants to say out loud:

You can’t shortcut your way into building real CRO.

CRO is earned.

✅ Years under real experts

✅ Hundreds of real-world tests, wins, and losses

✅ Deep exposure across industries, not just one

Agency experience is a non-negotiable advantage.

(Sorry, not sorry.)

Way less room for illusions about what "works."

When I hear "she’ll figure it out," it’s the same thing as saying:

"We’re okay gambling with our revenue."

🚫 CRO isn’t learned by accident.

🚫 It isn’t learned at the top.

👉 It’s built through years of doing it right, failing, and trying again under people who already know.

So when it’s time to invest in real CRO…

Invest in people who have the scars to prove it.

Want to connect? Email me, Haley Carpenter, at [email protected].