Let's dive into some seriously good CRO content that's making waves this year. I've hand-picked the stuff that's actually worth your time (because I know you're busy!). 👇

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2024 brought some serious changes to the CRO game. From AI making waves to shifting customer behaviors, staying on top of your optimization game is more important than ever. These resources? They're your secret weapon for staying ahead of the curve.

We picked these specifically because they're packed with real, usable insights you can start applying today. No fluff, no filler - just the good stuff.

Keep reading to learn about the pieces that made my 2024 list. This includes content from across the web plus Chirpy’s top viewed blog posts. Enjoy! 🤩

🛒 VWO Drops Major Cart Abandonment Knowledge

👉 Reducing Cart Abandonment: Lessons from 300M+ Shoppers

VWO just released an absolute gem of an ebook, and the best part? 📙 It's based on data from over 300 million(!) real shoppers. No theoretical fluff here - just pure, actionable insights.

What's inside:

• Real experiments that actually worked

• Easy-to-implement fixes for those pesky abandonment issues

• Tips that work whether you're running a small shop or a major operation

Hot take: The massive sample size makes this one particularly juicy. If you only read one thing about cart abandonment this year, make it this.

🚩 Agency Shopping? Read This First

👉 10 Red Flags When Choosing Your Next CRO Agency

This might be the money-saver you didn't know you needed. 🤑 Chirpy's guide to spotting agency red flags is straight-up essential reading if you're in the market for CRO help.

Key takeaways:

• Deal-breakers to watch out for

• Questions you absolutely need to ask

• How to spot the real pros from the pretenders

• Tips for making the right choice

🎧 The B2B Conversion Podcast Is Bringing the Heat

👉 Episode 17: Is Digital Experience Optimization the New CRO?

This episode from Webeo's podcast has been blowing up, and honestly? We get why. It's asking the questions we're all thinking about.

Why you'll dig it:

• Fresh takes on where CRO is heading

• Real talk about personalization (beyond the buzzwords)

• Practical stuff you can actually use

• Zero fluff, all value

🎤 Expert Chat: Inside Look with Jewelry Industry’s Craig Kistler

👉 Chirpy's In-Depth Interview: Creating Personalized Experiences & Increasing Online Sales

Talk about getting into the good stuff! This interview is packed with insights from someone who's been in the trenches. Craig drops some serious knowledge bombs about what's actually working in CRO right now.

What makes it worth your time:

• Real talk about CRO strategies that deliver

• No-nonsense approach to optimization

• Insider tips on topics like personalization that you won't find in the textbooks

📊 Invesp's Latest Stats Drop

👉 40 Most Important Conversion Rate Statistics for 2024

Invesp is back with their yearly stats roundup, and it's as useful as ever. It's your one-stop shop for all those numbers you need to benchmark against.

The good stuff:

• Fresh benchmarks for 2024

• What's actually working in different industries

• Mobile vs desktop showdown

• Tech impact on conversion rates

📚 CRO Testing 101: The Crash Course You Need

👉 4 CRO Test Types Crash Course

Chirpy's breakdown of testing types is basically your CRO testing cheatsheet. Whether you're just starting out or need a solid refresh, this one's got you covered.

What’s inside:

• Clear explanations of different test types

• When to use each approach

• Common pitfalls to avoid

• Real examples that make it click

👉 Read the full case study here: Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.