Testing Ideas for New Product Rollouts

and an endorsement from Celebrity Cruises!

Find out how to fast-track your product testing and launch successfully, even under tight deadlines! 👇

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🎬 My latest video, New Product Rollout: Testing Ideas To Run Before, During, & After, dives into the essentials of launching a new product swiftly. If you're under pressure from your boss to get a product out the door ASAP, I’ve compiled a set of quick and effective testing strategies that can make all the difference. Learn how to use surveys, polls, and prototype tests to gather crucial feedback and refine your product in record time.

More time is always best, so we also explore a comprehensive approach to product development for those who can afford the time. From initial research to continuous testing throughout the development process, I outline the steps you can take to ensure your product is well-vetted and market-ready

For those of you facing the challenge of a product that’s already launched (poorly), we provide actionable advice on how to pivot effectively or even cut losses. ✂️

Whether you're racing against the clock or taking the time to perfect your product, my video is packed with practical tips and insights to help you navigate the complexities of product development and launch. Tune in to learn how to adapt your strategies to different timelines and ensure your product stands out.

Watch the video here 👉 New Product Rollout: Testing Ideas to Run Before, During & After [7 minute video] 🎥

Check out how Chirpy made waves with Royal Caribbean during a time when they were looking to increase testing velocity and get some quick wins. 🛳️

I had an amazing time setting up all sorts of CRO tools and templates for RCG including playbooks, roadmaps, and geotargeting brainstorm sessions. Nothing makes me more excited than a beautifully crafted infrastructure for high velocity testing, especially when I know it’s going to bring success for my client. #chefskiss 👩‍🍳💋

Read the case study here 👉 Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

Gotta Love Glennon Doyle

“When a woman finally learns that pleasing the world is impossible, she becomes free to learn how to please herself.”

Glennon Doyle, Untamed

People often ask me how Chirpy came to be. One of my fave authors of all time, Glennon Doyle, speaks to it perfectly! 📚

If you want to learn more about Chirpy’s origin story, check out VWO’s Women in CRO podcast where I dive into the topic of starting a business.

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👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

  2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

  3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

  4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn