Rolling out a new product and feeling the pressure? Whether you’re a Product Manager, CPO, or part of the product squad, I’ve got your back with no-nonsense strategies to keep things running smooth. In this blog post, I break down 3 common product rollout scenarios and how to handle them like a boss. 👇

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Here’s a sneak peek of what I cover in the article Navigating Product Rollouts:

1. The “We Need This ASAP” Rollout 🏃‍♀️

When someone hits you with, "Can we launch this next week?"—it’s time to pump the brakes. First, ask the big questions: Is this even tested? If not, you’re playing with fire. I’ll show you how to use quick surveys, polls, and prototype tests to get that all-important data before hitting “go.”

2. The Chill, Well-Planned Launch 🚀

No rush? Perfect. This is your chance to do things right. From thorough market research to validating your ideas during development, I cover how to make sure your product lands with a splash, not a flop.

3. The Post-Launch Facepalm 🤦‍♀️

Product launched and… it tanked? Happens to the best of us. Don’t sweat it. I help you figure out what went wrong, reassess your goals, and pivot fast.

Bonus: For even more inspo, check out our Quick Vid, New Product Rollout: Testing Ideas to Run Before, During & After. You’ll thank me later.

Whether it’s a scramble or a steady march, I’ve got the strategies to help you pull off your next launch like a pro. Ready to learn more? Dive into the full blog post for the real goods!

👉 Navigating Product Rollouts: Strategies for Success [3 minute read]

Conversions Tanking? Try This Quick Hack

So, your conversion rates just took a nosedive, and you're left scratching your head. 🤔 Don’t stress—there’s a super easy way to start figuring out what’s going on: run a poll.

It doesn’t need to be fancy. Seriously, you can ask just one question and still get major insights. There are tons of free or cheap tools out there (Hotjar is a personal fave), and it takes less than five minutes to set up. Quick, painless, and right to the point.

Now, sure, there’s a “perfect” way to analyze the data, but don’t overthink it. Even if you're not digging deep into the numbers, you can still get solid feedback that'll point you in the right direction. Sitting around wondering what went wrong isn’t a strategy—it’s suffering, and no one has time for that.

And don’t just stop at understanding what went wrong—you need to know why too. A poll can give you both without all the guesswork.

So, next time your conversions dip, don’t sweat it. Just ask your audience directly and let them fill you in. You’ll be back on track before you know it! 🤩

Have thoughts on this topic? Join the conversation from my LinkedIn post below. 👇

Test and Learn Approach to Improve Marketing Outcomes

If you haven’t checked out the Media Outlier video podcast yet, this is your sign from the universe that now is the time! 🪐 I was fortunate to participate in the a recent episode, Test and Learn Approach to Improve Marketing Outcomes.

For my pre-test calculations homies out there, check out 4:30 where I wax poetic on the importance of them and dive into MDE (or approximate idea size) and duration estimates.

👉 Check out the full podcast here: Test and Learn Approach to Improve Marketing Outcomes [22 minutes] 🎙

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.