Stop Doing This if You Want Customers to Come Back 🛑

Store credit-only return policies are hurting your retention more than you think.

Don't be the brand that makes returns a battle.

It's not bold.

It's not smart.

It's just bad business.

Here’s the thing. 👇

If you're only offering store credit on returns...

You better shout it from the rooftops BEFORE someone buys.

No fine print games. No surprises.

Because feeling tricked?

And if you're not clear, or worse, you're hiding it?

You're not protecting revenue.

You're leaking it.

Best-in-class retention tip:

Let people get their money back.

Even if they don’t use it, knowing it’s an option makes them more likely to buy again.

Here's how to fix it:

✅ Be upfront and obvious about your policy

✅ Prioritize refunds over credit if you want real loyalty

✅ Don't confuse clever with customer-first

You're not just selling a product.

You're selling how people feel after buying it.

Don’t trap them.

Earn them.

Want to connect? Email me, Haley Carpenter, at [email protected].