Stop Doing This if You Want Customers to Come Back 🛑

Don't be the brand that makes returns a battle.

It's not bold.

It's not smart.

It's just bad business.

Here’s the thing. 👇

If you're only offering store credit on returns...

You better shout it from the rooftops BEFORE someone buys.

No fine print games. No surprises.

Because feeling tricked?

• Kills trust.

• Kills loyalty.

• Kills repeat purchases.

And if you're not clear, or worse, you're hiding it?

You're not protecting revenue.

You're leaking it.

Best-in-class retention tip:

Let people get their money back.

Even if they don’t use it, knowing it’s an option makes them more likely to buy again.

Here's how to fix it:

✅ Be upfront and obvious about your policy

✅ Prioritize refunds over credit if you want real loyalty

✅ Don't confuse clever with customer-first

You're not just selling a product.

You're selling how people feel after buying it.

Don’t trap them.

Earn them.

#StayChirpy

Want to connect? Email me, Haley Carpenter, at [email protected].