Royal Caribbean's CRO Journey with Chirpy

Workshops, roadmapping, infrastructure oh my!

Author

Haley Carpenter
12 Mar • Reading Time: 4 minutes

My latest case study with Royal Caribbean, spoiler: we nailed it! 👇

-------------

📣 Hot off the press! Check out how Chirpy made waves with Royal Caribbean during a time when they were looking to increase testing velocity and get some quick wins. 🛳️

“We now have proper infrastructure for our testing program that has set us up for long-term scalability, and our team is much more knowledgable on CRO than before. We’re confident in our CRO work moving forward and have actionable clear roadmaps now. Also, not only has Chirpy’s work impacted our team, but it had cross-functional impacts as well.

10/10, would recommend!”

-Melissa Anido (AVP, Global eCommerce Content | Royal Caribbean Group)

I had an amazing time setting up all sorts of CRO tools and templates for RCG including playbooks, roadmaps, and geotargeting brainstorm sessions. Nothing makes me more excited than a beautifully crafted infrastructure for high velocity testing, especially when I know it’s going to bring success for my client. #chefskiss 👩‍🍳💋

Experimentation Pre-Launch Checklist

Many teams don’t complete the proper steps before launching experiments, which leads to mistakes and poor results.

I've never seen this kind of checklist before, and I want all teams to have something quick and easy for everyone to use to improve experiment quality.

Don’t question whether you’re doing it right.

Use this checklist and be reassured you’re set to launch. 🚀

S/O to LMNT

Drink LMNT is a brand to be watching if you’re looking for marketing inspo! Everything I've seen from them since I first engaged with their brand has been truly off the charts. They create fantastic customer experiences.

Check out my recent LinkedIn post where I talk about how they sent me some direct mail that took it to the next level! 💌

Haley Carpenter on LinkedIn: #marketing #cx #sales #business #plg

Drink LMNT has a team of true #marketing pros.

Share

If you like this newsletter, please forward it to someone that could benefit from it. It would help so much. 🙏

Subscribe

First time getting this? Get these emails weekly if you like it. Subscribe here.

👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

  2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

  3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

  4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn