Unveiling the Mystery: Chirpy’s Royal Caribbean Case Study (Spoiler: It's Frighteningly Good!)… 👇

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Learn more about how Chirpy cast a spell of success with Royal Caribbean during a time when they were looking to increase testing velocity and conjure up some quick wins. ✨

I had an amazing time setting up all sorts of CRO tools and templates for RCG including enchanted playbooks, mystical roadmaps, and bewitching geotargeting brainstorm sessions. Nothing makes me more excited than a beautifully crafted infrastructure for high velocity testing, especially when I know it’s going to bring my client scary good returns. #CROwizardry 🧙‍♀️

👉 Check out the case study here: Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

A/B Testing Horror House 🧟‍♂️

Room 1: Your coworker bursts in - "I had coffee with someone who said we should test…[insert idea that clearly isn’t data-driven]."

Room 2: Your boss hovers over your shoulder at 47% statistical significance: "Let's just call it now, the VP needs results for their 2pm meeting"

Room 3: Holiday dinner with aunt: "So honey, I hear you’re a Chief Revenue Officer now, and to think I thought you just helped websites change button colors!"

*No data analysts were harmed in the making of this haunted house

The Ultimate Interview Checklist

Looking to hire CRO legends? I’ve brewed up the ultimate interview checklist for you.

If you’re still haunted from last week’s article 🚩 10 Red Flags When Choosing Your Next CRO Agency, not to worry, I’ve got just the thing for you. 👻

Enter, the Interview Checklist for Hiring CRO Expertise.

It has everything you need to ward off any red flags that may materialize throughout the vetting process.

Don't make a decision without the right information. Download my essential CRO Agency Interview Checklist to arm yourself with 7 crucial questions that will help you separate the pros from mere illusions.

👉 Summon the checklist directly as a download using this link. ⬇️

👉 Or, explore the full blog post including the checklist here: CRO Agency Interview Checklist [4 minute read]

Commonly Missed Opportunities in eCommerce... 😖

When a product is out of stock, there are several ways a company can approach this scenario, including a few commonly missed revenue-driving opportunities.

Check out my recent post on LinkedIn where I expand on this. I’d love to hear your thoughts too! 👇👇👇

Maria Thomas From Rebrandly Knows What’s Up

This is a quote from Maria’s talk “Product-Led Growth (PLG) Decoded: Blueprint for Leading a PLG Effort in a SaaS Company with Buffer” at SaaStr. It was one of my favorites. I got so stoked about it that I was trying to hold in my nerdy excitement in my chair. 🤗

Conversion Rate Optimization = the creation of good user experiences and growth. 📈

It was a testament to the fact that CRO is truly encompassing (or incorporated into...depending on how you think about it) of SO MANY business initiatives. She talked about many CRO elements within her PLG motions; however, in her talk, they were not labeled as "CRO." It really re-sparks the debate in my head about how to accurately describe CRO within a business. 🤔

CRO doesn't get enough credit, and it's branding really doesn't help and do it justice.

CRO is THE way to go for business growth and domination.

From my personal experience and knowledge, CRO and growth go hand-in-hand. There is not one without the other. 🤝

It is a vital, non-negotiable part of what true dominators do. 💪

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.