Product Launch Testing: Your 2025 Guide to Success

Test ideas for before, during, and after a product launch.

Author

Haley Carpenter
20 Jan • Reading Time: 5 minutes

I took one of my most popular blog posts and turned it into a quickvid. Check out the blog post here or jump down to the quickvid below: Navigating Product Rollouts: Strategies for Success [5 minute read]! 👇

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Whether you're sprinting to launch or taking the scenic route, this video is packed with actionable insights to level up your product development game.

⏰ Need to launch ASAP? I've got you covered with lightning-fast strategies.

⌛ Got more time to spare? Perfect! Discover our deep-dive approach to product development, from initial market research to ongoing testing phases. I'll show you how to build a rock-solid product that's truly ready for launch.

🆘 Already launched but things aren't going as planned? Don't panic! I share expert actionable tips to help you immediately.

Watch now to learn how to adapt your strategy to any timeline and make your product shine in the market! ✨

Check out the quickvid here: New Product Rollout: Testing Ideas To Run Before, During, & After [7 minute video].

Convert Collab: Leave the CRO Echo Chamber

We need to cut the hype for certain CRO topics and give it to others that are more important.

Why is this so important?

  • 👉Teams are getting distracted by the wrong efforts.

  • 👉People are misspeaking about these topics and overpromising on the results.

  • 👉Teams are overlooking topics they desperately need to pay more attention to.

Real Talk: Hiring For CRO Expertise

Check out one of my more popular LinkedIn posts where I break down the reality of hiring for CRO expertise! 🙌 I talk about the significant lack of understanding I’ve seen across the industry and what those misconceptions are.

Looking to hire a CRO expert?

First start by reading this post (linked below), then I recommend jumping over to our 10 Red Flags When Choosing A CRO Agency Or Consultant infographic. 🚩

Join the conversation with the LinkedIn post below.👇

Haley Carpenter on LinkedIn: #cro #agency #digital #digitalmarketing #marketing #product

Director role or higher: "[Insert person’s name here] will be leading CRO for us. She’s experienced [enough] and going to build our entire program.” That…

Glennon Doyle Knows Whats Up

❝

“When a woman finally learns that pleasing the world is impossible, she becomes free to learn how to please herself.”

Glennon Doyle, Untamed

People often ask me how Chirpy came to be. One of my fave authors of all time, Glennon Doyle, speaks to it perfectly! 📚

If you want to learn more about Chirpy’s origin story, check out VWO’s Women in CRO podcast on YouTube, where I dive into the topic of starting a business.🍿

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👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

  2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

  3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.