The Primary Metric Debate

Money Metrics vs. B.S. Metrics

Author

Haley Carpenter
01 Jul • Reading Time: 4 minutes

The Primary Metric Debate

🎬 This is a quick video about what I call "money metrics" vs. "B.S. metrics" AKA ones that actually matter at the end of the day vs. ones that don't. It applies to Marketing, Product, Sales, and all other teams in an organization.

Achieving success starts here, especially if you'll have to ask your C-suite for more funding before the end of your fiscal year. 🤑

👉 The Primary Metric Debate [7 minute quickvid]🍿

Get Serious about Experiments

Check out this tactical experimentation playbook collab I did with VWO! 📖

I’ve said it before and I’ll say it again, if you want to be serious about experimentation and level up your competitiveness in the marketplace, you better do it well. Your competitors are.

This playbook is for those who need help getting started in experimentation or are ready to optimize their program that’s already running. It’s not brain surgery but it’s not a walk in the park either. It’s usually somewhere in between.

👉 Get Serious About Experimentation [playbook] 📖

Want to know what you’ll get in the playbook? Here’s the lineup:

✅ Measurement and data quality

✅ Understand experimentation viability through pre-test calculations

✅ Choose testing lanes based on pre-test calculations

✅ Choose a testing tool

✅ Complete user research and have data-driven ideation

✅ Prioritize your ideas through a framework

✅ Set up a roadmap

✅ Development, QA, and the rest of the experiment workflow

✅ Analyze tests properly

✅ A word on measuring program success (AKA program metrics)

✅ Set up program management & governance properly…”

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👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

  2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

  3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

  4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn

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