Is your test planning chaotic?

Is it hard to quickly understand what tests are planned for Q1?

Want to know why roadmaps are useful and important?

Check this out. You can implement this immediately, and I know it will be a huge help. (And it's so easy!)

…Google Sheets now rivals Airtable on Gantt charts. 😮

I'm usually trying to get the world into Airtable for experimentation program management (especially over Google Sheets), but one huge issue is always that Airtable makes you pay for the Gantt chart functionality.

Now, Google Sheets offers a slick new Gantt chart functionality. Just go to Insert > Timeline.

It's a solid new option to have in your toolbox.

Is Conversion Rate Optimization a Good Career?

This was one of the questions from my new content series CRO Qs from the Goog. 👀 

Here are my thoughts. ⬇️

"Absolutely. I’d argue it’s one of the coolest. I landed in it entirely by accident. I went to college and was wandering around like a lost puppy when it was close to the time for me to get a job. I got lucky and landed a gig as an Exec. Admin. Assistant at a PPC agency in town around that time. I didn’t even know what PPC meant. I Googled a ton of stuff before my interview and somehow got the job. Ultimately, I learned about CRO and was like, “that’s it.” I haven’t left the industry since.

A few rapid fire points about why I think it’s so awesome:

✅ It’s full of AMAZING people.

✅ It’s something every business needs – small, big, or otherwise.

✅ Everyone all over the world needs it, so the industry is global.

✅ With that said, it’s an extremely small global community of us CRO nerds. I love that. I know people everywhere. I’ve worked with people everywhere.

✅ It’s flexible. Work from home. Work from an office. Work in the mountains. Work any hours. Wear whatever you want. It’s quite casual.

✅ There is a ton of opportunity as far as where you’d like to work and who you’d like to work with. It’s super niche, so jobs can be hard to find; however, it’s worth the wait if you don’t get one immediately.

✅ It’s analytical and creative work. I live on both sides of that spectrum so the mix is perfect for me.

✅ It requires constant learning and is extremely multidisciplinary. It’s never boring.

A few considerations that might not be for everyone:

🧐 It’s almost always learned by on-the-job training. It’s not something you really get a degree for formally. It’s not like doctors and lawyers, for example. That means the bar to entry is quite low, so honestly, there are a lot of people out there who have no idea what they’re doing. It’s something that frequently has to be combated in a variety of ways.

🧐 It’s not a hard science. There’s a lot of gray area. It’s not for everyone.

🧐 It’s multidisciplinary. It can be hard sometimes. To be a killer at it, it’s not a job where you can show up, twiddle your thumbs, and get paid for not doing much.

🧐 Experience really does matter. I used to fight this hard in the beginning. Now I know I was wrong. There’s no quick way to the top. Learning from books is different from learning from experience. This isn’t a shocker to anyone. Rather, understanding for some people just comes from getting older I suppose.

🧐 To the ladies out there, it’s still a very male-dominated industry in my opinion. This has slowly changed over the years, and I believe that will continue. However, it certainly adds a different layer to consider. Don’t be scared by it though. It’s more just something to be aware of.”

NEW CRO Health Assessment + Special Newsletter Offer

Want to know how well your company is doing at Conversion Rate Optimization (CRO)?

My new CRO Health Assessment is for you.

Use it as a starting point to understand gaps, opportunities, and successes.

Questions are related to knowledge, culture, resources, platforms, measurement, results, strategy, and project management.

Get a score at the end to see where you fall:

0-16: No heartbeat ☠️

17-33: Barely thumping 😖

34-49: Pretty healthy 💜

50-59: Strong 💪

60-66: Olympic level 🥇

There is an option for in-house teams to get the results in a slide deck presentation format with all of the questions and your responses for you to have and easily share with others.

SPECIAL NEWSLETTER OFFER 👇👇👇👇👇👇👇👇

Want me to review it on a call with you, too? Schedule a 15-minute session here.

The Primary Metric Debate

This is about what I call "money metrics" vs. "B.S. metrics" or AKA ones that actually matter at the end of the day vs. ones that don't. It applies to Marketing, Product, Sales, and all other teams in an organization.

Achieving success starts here, especially if you'll have to ask your C-suite for more funding at the end of the year.

A Must-Follow Growth Expert: Ognjen Bošković

What business isn’t looking for growth? Everyone is looking for growth, duh.

You MUST follow Ognjen for some of the most killer growth content I’ve seen. He puts out a ton on LinkedIn, and you should go follow his work here.

Here’s one of my favorite posts of his recently. ⬇️

Favorite quote from it: “The last true competitive advantages are speed, brand and experimentation (most products are becoming a commodity).”

S/O to Kameleoon

Such a fun surprise to receive in the mail this week!! 🏆

I've enjoyed every part of the experience of going through this process with Kameleoon from beginning to end over the past few months. An actual award that I can actually put in my office is just icing on the cake!

👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn