Mastering Hypothesis Formulation for CRO

plus other test-related goodies!

Author

Haley Carpenter
04 Jun • Reading Time: 4 minutes

This week we’re focusing on testing whether it’s hypothesis formulation or building roadmaps, check it out below! 👇

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In this blog post, we dive into why having solid, data-backed hypotheses is key for Conversion Rate Optimization (CRO). By focusing on important metrics and structuring your hypotheses well, you can target your tests better, learn more about your audience, and keep improving your site. We'll also point out common mistakes so your CRO efforts stay effective and on track. 🙌

Check out the blog post here: Mastering Hypothesis Formulation for CRO [4 minute read]

How To Build An A/B Testing Roadmap

Here we’ve got even more testing goodies for you!

As a part of Kameleoon’s Expert FAQ interview series, I was thrilled to wax poetic about a topic I am well versed in: building a/b testing roadmaps. 🚙

In this interview I lay out everything you’ll need for success, forming gantt charts, test prioritization framework options (plus examples), and of course plenty of linked additional resources.

Read the full interview here: How To Build An A/B Testing Roadmap. [8 minute read]

“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues.”

Haley Carpenter, Chirpy Founder

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