🪄 Unlock CRO magic by diving into the world of finance with me in this hybrid blog and video publication! 👇

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Explore the realm of small business accounting platforms and uncover Conversion Rate Optimization (CRO) strategies. From Xero's emphasis on clarity and trust-building to FreshBooks' personalized user experience and Bench's advocacy for small business owners, learn how to level up your digital game. 🙌

Rather than doing an industry tear-down, I decided to take the route of an industry build-up with the hopes of highlighting strategies worth emulating! To that end, I’ve changed the format a bit and included video examples to further explain each site being reviewed.

Learn more about what CRO tactics we should all be doing with our websites here 👉 Unlocking CRO Magic: Lessons from Small Business Accounting Platforms [12 minute read]

The B2B Conversion Podcast

Tune in to this episode of "The B2B Conversion Podcast" to discover why a long-term strategy is crucial for your CRO success. Learn from industry experts about methodologies for optimizing your conversion rates.

Listen in here 👉 Why You’ll Fail If You Don’t Play The Long Game.

In this podcast you’ll learn:

• what companies can and cannot benefit from CRO 

• the importance of a cultural shift in your CRO strategy

• why CRO expertise is critical for running a successful program 

• customer engagement

• effective forecasting in optimizing your conversion rates

7 Tips to Successfully Build a Culture of Experimentation

This is such an important topic in the Conversion Rate Optimization community! It is typically a long play that can take time to fully become ingrained, but in my experience I can tell you, the results are well worth it! 🙌 How worth it, you ask?

You and I know how important data-driven decision-making is, especially when you’re floating research ideas. Folks outside of Growth might not always think with that filter, but some of the tips I have listed will honestly help with this.

Another payoff I’ve experienced is increased buy-in across the org. So yeah, I’d say it’s worth it. 😉

These tips are the best I’ve seen across the industry and make sure you don’t miss #7, it’s a banger! 7 Tips to Successfully Build a Culture of Experimentation

Many teams don’t complete the proper steps before launching experiments, which leads to mistakes and poor results.

I've never seen this kind of checklist before, and I want all teams to have something quick and easy for everyone to use to improve experiment quality.

Don’t question whether you’re doing it right.

Use this checklist and be reassured you’re set to launch. ✅

👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn