I revamped my list of tips for fostering a culture of experimentation and it’s better than ever, check it out below! 👇

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This is such an important topic in the Conversion Rate Optimization community! It is typically a long play that can take time to fully become ingrained, but in my experience I can tell you, the results are well worth it! 🙌 How worth it, you ask?

You and I know how important data-driven decision-making is, especially when you’re floating research ideas. Folks outside of Growth might not always think with that filter, but some of the tips I have listed will honestly help with this.

Another payoff I’ve experienced is increased buy-in across the org. So yeah, I’d say it’s worth it. 😉

These tips are the best I’ve seen across the industry and make sure you don’t miss #7, it’s a banger!

👉 7 Tips to Successfully Build a Culture of Experimentation [5 minute read]

CRO Health Assessment + Special Newsletter Offer

Want to know how well your company is doing at Conversion Rate Optimization (CRO)? My new CRO Health Assessment is for you. Use it as a starting point to understand gaps, opportunities, and successes.

Questions are related to knowledge, culture, resources, platforms, measurement, results, strategy, and project management.

Get a score at the end to see where you fall:

0-16: No heartbeat ☠️

17-33: Barely thumping 😖

34-49: Pretty healthy 💜

50-59: Strong 💪

60-66: Olympic level 🥇

There is an option for in-house teams to get the results in a slide deck presentation format with all of the questions and your responses for you to have and easily share with others.

SPECIAL NEWSLETTER OFFER 

👇👇 👇👇👇👇

Want me to review it on a call with you, too? Schedule a 15-minute session here.

Below is a quote from my amazing experience working with and creating a Royal Caribbean Case Study. Royal Caribbean was looking to increase testing velocity and get some quick wins - see how we helped! 🛳️

A Must-Follow Growth Experts: FullStory

Something I talk about a lot is quantitative v. qualitative data and I recently read an article that does a great job delineating the difference between the two. Looking for a refresher or needing to understand data better? Can’t recommend it enough. Thank you FullStory! 🙌

Linked below is my re-post of the article on LinkedIn. ⬇️

👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

4. Coffee chats to talk about whatever is on your mind, email me at haley@mychirpy.com or DM me on LinkedIn