Haley’s Newsletter

Newsletters aren’t original these days, I know. They’re a great way to convey information and other content though, so yes, I’m starting one. Keep an eye out for Chirps in your inbox now!

Chirp of the Week: Experimentation Rigor

Lots of companies are doing experimentation and user research these days; however, many still aren’t that serious about it.

Rigor is lacking. Rigor is necessary. Rigor isn’t optional.

Check out my recent blog post with VWO to get some pro tips for leveling up your program.

I talk about the following topics:

• Pre-test calculations

• Measurement, data quality, and choosing primary metrics

• User research and ideation

• Prioritization

• Roadmapping

• Governance & program management

Growth & Innovation With Experimentation

Every business is looking for innovation and growth. That’s obvious. Experimentation can be a primary driver of both. That’s not so obvious — but it should be.

Watch my recent webinar — also with VWO — to learn about some common misconceptions, common mistakes, and why experimentation is worth the hype if you don’t believe that already. Get a few ideas for how you can start incorporating it more immediately into your business.

This ties in nicely with the blog post above.

Webinar Key Takeaways

• Strategic innovation and growth are much different than winning off of lucky guesses. Guessing in business happens too much. Use experimentation to validate decisions, eliminate guesswork, minimize bias, and mitigate risk.

• The biggest improvements in innovation and growth happen when experimentation is embedded into a company’s culture.

• Where there is experimentation, there should be user research. Both feed into better products and experiences. Know that research is left out far too often, and it will give you a competitive advantage.

• Experimentation is for everyone as long as you have enough data volume. Data volume as a determining factor of success is often overlooked, which can be a team’s biggest downfall. If you clear this hurdle, be confident that you can push forward with confidence and enthusiasm.

New Service Offerings Available for Purchase on Chirpy’s Website — Purchase Without Talking to Me!

1. Heuristic analysis for 2 pages for $200

   This is a visual analysis of any 2 website pages with URLs using experience, expertise, and best practices to give you optimization- and conversion-related insights. The delivery time is 1 business day or less. The analysis will be delivered via screenshots in Figma with comments from me. See an example deliverable here: https://rb.gy/twn4 Ideally, these insights will be paired with quant or qual data that you already have or that you are planning to collect in the future. These insights are meant to inform experiments and site or product changes.

2. 60-minute consulting session with me for $400

   We can discuss, workshop, brainstorm, execute, and more. The time is yours and we can spend it however you’d like. The time can be booked for as soon as schedules allow. The soonest is typically the day after purchasing your session. Bring other team members to this if you’d like, too.

3. 60-minute group workshop for $600

   We can workshop whatever you’d like in a variety of formats with any number of people. The time is yours and we can spend it however you’d like. The time can be booked for as soon as schedules allow. The soonest is typically the day after purchasing your time. Example topics: heuristic analysis, governance and RASCI mapping, test prioritization, program management setups, pre-test planning, research planning, leadership presentation, etc. Example tools: Miro, Airtable, Confluence, Productboard, Jira, Excel, Google Sheets, etc.

Recent Podcast Episode Available

This was recorded a few weeks ago during Chirpy’s eighth week of existence. It’s getting down to the real work of just needing to push marketing and sales efforts. I cover some of what I’ve been doing as well as thoughts from a recent conversation I had with a SaaS tool about personalization.

#StayChirpy