Experimentation Program Foundations

Mistakes I've seen and what to do about it

Author

Haley Carpenter
22 Jul • Reading Time: 4 minutes

Chirpy has a new blog post that is a crucial factor when setting up successful experimentation programs! 👇

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In the dynamic world of conversion rate optimization (CRO), the ideation phase is the foundation to your experimentation programs. Take a quick look through theses common mistakes - I even see seasoned experts doing this! 🫣

It’s easy to point out mistakes, but we also address each pitfall with recommended solutions and supplemental content to help you implement them. As they say, a rising tide lifts all boats!

Test and Learn Approach to Improve Marketing Outcomes

If you haven’t checked out the Media Outlier video podcast yet, this is your sign from the universe that now is the time! 🪐 I was fortunate to participate in the most recent episode, Test and Learn Approach to Improve Marketing Outcomes.

For my pre-test calculations homies out there, check out 4:30 where I wax poetic on the importance of them and dive into MDE (or approximate idea size) and duration estimates.

👉 Check out the full podcast here: Test and Learn Approach to Improve Marketing Outcomes [22 minutes] 🎙

Join the Conversation! 💬

This week I had a post get pretty active with comments and wanted to share it here in case y’all have thoughts on the topic!

👇 In the below linked post, I talk about how I’m over seeing folks try to re-brand CRO using other acronyms as well as what CRO means these days. What do you think? 🤔

Haley Carpenter on LinkedIn: #cro #digital #optimization | 10 comments

I’m tired of thinking about and talking about the name of CRO and seeing re-branding of the industry that no one ever adopts. I don’t want to see anymore made… | 10 comments on LinkedIn

Experiment Expert Worth Following

This week I want to spotlight Rommil Santiago who's the star behind Experiment Nation! ✨

Experiment Nation is a Global Conversion Rate Optimization Community. It connects >10K conversion rate optimizers, product managers, and growth leaders from all over the world.

I saw that EN is 5 years old now. I remember seeing EN a few years ago, and I've followed it's growth ever since.

It's so cool to see how far it has come, and it's such an awesome contribution to our industry. 🙌

If you haven't tuned into Rommil and EN yet, go check 'em out and give 'em a follow! 📢

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