Discover the Power of Strategic Hypotheses

🚀 Skyrocket your conversions with this infographic!

Author

Haley Carpenter
November 18, 2024

Ever feel like your CRO efforts are just shots in the dark? Discover the power of strategic hypothesis formulation.👇

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A hypothesis isn't just a fancy guess—it's a strategic bet on tweaking your site to drive real results like sales and leads, not vanity metrics. Chirpy’s step-by-step infographic on this very topic is exactly what you need to ensure you’re test hypotheses are as fine-tuned as possible.

👉 Check out the infographic here: The Art Of CRO Test Hypotheses In 8 Easy Steps [3 minute read]

Imagine this: Your digital revenue suddenly halves. Scary, right? Now flip that - what if it doubled? 🚀

For most businesses, digital experiences are either:

  1. The only revenue stream

  2. One of the top revenue generators

Yet, surprisingly, many companies overlook the power of CRO. Let's break it down:

  • 🤔 Many confuse CRO with "Chief Revenue Officer"

  • 🎨 Others think it's just about A/B testing button colors

  • đź’ˇ Few truly grasp its full potential

Here's the kicker: When markets get tough and you're planning for 2025, CRO isn't just a smart bet - it's a necessary investment.

While others gamble on more PPC or SEO spending, savvy businesses are doubling down on CRO.

Why? Because optimizing what you already have is often more effective (and less risky) than pouring money into new acquisition channels.

TLDR: If digital experiences are crucial to your business (hint: they probably are), it's time to prioritize CRO. It's not just about survival - it's about thriving in the digital age.

Have thoughts on this topic? Join the conversation with the LinkedIn post linked below!👇

Digital user experiences are either (1) the only way some companies generate revenue or (2) they're one of a handful that generate the most revenue. What…

👉 Read the full case study here: Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

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Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

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