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- Data Tutorial: Turning Qual into Quant
Data Tutorial: Turning Qual into Quant
Learn a repeatable, scalable coding process
This is is just another crucial step in implementing a data-driven experimentation program. Check out my tried and true method to skipping word clouds and bringing data to the table! ๐
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Get better at analyzing qualitative user research by learning a repeatable, scalable coding process that you can implement immediately with your entire team.
๐ช Sources where this method crushes:
User testing
Surveys
Polls
Interviews
โActionable takeaway: Chirpy's recommended step-by-step process to extrapolating user research and turning it into quantitative data.
๐ Watch the tutorial here: Turn Qualitative Data Into Quantitative Data [11 minute video]
Quick Vid: 10 Red Flags When Hiring CRO Expertise
Recently Iโve been talking a lot about hiring CRO expertise because folks are either in the midst of this or gearing up for it post-holidays. Iโve launched my Interview Checklist for Hiring CRO Expertise as a companion piece to my infographic 10 Red Flags When Choosing Your Next CRO Agency.
To round out this topic, Iโve also put together a Quick Vid ๐ฌ that gives a rundown of the infographic and is worth a quick watch if youโre thinking about hiring a CRO agency or consultant in the near future.
๐ Watch it here: 10 Red Flags When Choosing your Next CRO Agency or Consultant [2 minute video] ๐ฟ
Complimentary CRO Health Assessment
Want to know how well your company is doing at Conversion Rate Optimization (CRO)?
My CRO Health Assessment is for you.
Use it as a starting point to understand gaps, opportunities, and successes.
Questions are related to knowledge, culture, resources, platforms, measurement, results, strategy, and project management.
Get a score at the end to see where you fall:
0-16: No heartbeat โ ๏ธ
17-33: Barely thumping ๐
34-49: Pretty healthy ๐งก
50-59: Strong ๐ช
60-66: Olympic level ๐ฅ
There is an option for in-house teams to get the results in a slide deck presentation format with all of the questions and your responses for you to have and easily share with others.
Want me to review it on a call with you, too? Schedule a 15-minute session here.
ShareIf you like this newsletter, please forward it to someone that could benefit from it. It would help so much. ๐ | SubscribeFirst time getting this? Get these emails weekly if you like it. Subscribe here. |
๐ Work with Me
Whenever you're ready there are 3 ways I can help you with optimizations and changing your businessโ decision-making culture to make sure youโre an industry dominator:
Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if weโre a fit by scheduling a 15-minute meeting with me or learning more about it.
More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.
Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.