Smart eCommerce Strategies You're Probably Missing

Let's Talk About Out-of-Stock Products

🛍️ Don't Let Out-of-Stock Products Kill Your Sales: Smart eCommerce Strategies You're Probably Missing

Let's talk about something that makes us all cringe: out-of-stock products and how they're probably costing you more sales than you think. 😖

Picture this: A customer is ready to buy, credit card in hand, only to see those dreaded words "Out of Stock." Ugh, right? But here's the thing - it doesn't have to be a dead end.

Let's break down the two scenarios we're dealing with:

Scenario 1: The "Never Coming Back" Product 🪦

If you're never restocking an item, for the love of conversion rates, take it off your site! You'd be shocked how many businesses leave these ghost products haunting their customers. Not cute, folks.

Scenario 2: The "Be Right Back" Product ⏳

This is where the magic happens, but most companies are totally dropping the ball. First things first - make it crystal clear that:

a) Yes, it's currently out of stock

b) Yes, it's definitely coming back

But wait - here's where the real missed opportunities are... ✨

The Pre-Order Power Move 🎯

  • Let customers place orders anyway (as pre-orders)

  • Tell them exactly when it'll ship

  • Bonus points: Offer a sweet discount for their patience. Think about it - they're ready to buy RIGHT NOW. Don't let that moment slip away! Plus, who doesn't love a discount? It's like turning a potential disappointment into a customer win.

The Lead Capture Gold Mine 📝

Can't give an exact restock date? No problem! Turn this into an opportunity:

  • Offer email notifications

  • Set up SMS alerts

  • Keep those interested customers in the loop

Shoutout to Comfrt for absolutely crushing it in this department! 👏 They're showing everyone how it's done, and honestly, more companies need to take notes. You can see what I’m talking about in my LinkedIn post linked below.

Have thoughts on this topic? Join the conversation!👇

Haley Carpenter on LinkedIn: #ecommerce #d2c #b2c #digital #business

Commonly missed opportunities in eCommerce... 😖 If a product is out of stock, there are two options: (1) it won't get restocked or (2) it will get restocked.…

Share

If you like this newsletter, please forward it to someone that could benefit from it. It would help so much. 🙏

Subscribe

First time getting this? Get these emails weekly if you like it. Subscribe here.

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

  2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

  3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.