CRO Gems From The Jewelry Industry

An Interview With Signet Jewelers' Craig Kistler

Author

Haley Carpenter
30 Aug • Reading Time: 4 minutes

Learn about how jewelry industry mogul, Craig Kistler (Signet Jewelers), uses CRO to create personalized experiences and increases online sales! 👇

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Meet Craig Kistler, the Senior Director of Personalization & Experimentation at Signet Jewlers. He is responsible for their seven key brands: Kay, Kay Outlet, Jared, Zales, Zales Outlet, Banter (formerly Piercing Pagoda), and Peoples Jewelers. He is an award-winning CRO and jewelry industry leader. 🏆

Craig is someone paving the way for CRO in the jewelry industry. I wanted to better understand what he's doing.

Royal Caribbean’s CRO Journey with Chirpy

Learn more about how we made waves during a time when Royal Caribbean Group (Royal Caribbean, Celebrity Cruises) was looking to increase testing velocity and get some quick wins.

“Haley’s contributions have been instrumental in transforming our online presence…I wholeheartedly recommend Chirpy to any business seeking a boost in conversions and a partner who genuinely understands the intricacies of digital optimization.”

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Want to know how well your company is doing at Conversion Rate Optimization (CRO)?

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Check out last week’s #FollowFriday I where mentioned Andy Pearson, VP of Creative at Liquid Death on LinkedIn! 💀

Join the conversation with the linked LinkedIn post below.👇

Haley Carpenter on LinkedIn: #FollowFriday

In this week’s #FollowFriday I want to spotlight Andy Pearson, VP of Creative at Liquid Death. 💀 We actually talk about their brilliant marketing in Chirpy…

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