Chirp of the Week: The Primary Metric Debate

Money Metrics vs. B.S. Metrics

Author

Haley Carpenter
28 Feb • Reading Time: 4 minutes

The Primary Metric Debate

This is about what I call "money metrics" vs. "B.S. metrics" or AKA ones that actually matter at the end of the day vs. ones that don't. It applies to Marketing, Product, Sales, and all other teams in an organization.

Achieving success starts here, especially if you'll have to ask your C-suite for more funding before the end of your fiscal year. 🤑

Experimentation Primary Metrics: What Should You Choose? — Chirpy

Measurement and metric selection are step one of most initiatives, especially in experimentation and research. Many teams struggle with this, but even if you have it nailed down, this video is still worth watching (and maybe sharing with teammates).

Get Serious about Experiments

Check out this tactical experimentation playbook collab I did with VWO!

I’ve said it before and I’ll say it again, if you want to be serious about experimentation and level up your competitiveness in the marketplace, you better do it well. Your competitors are.

This playbook is for those who need help getting started in experimentation or are ready to optimize their program that’s already running. It’s not brain surgery but it’s not a walk in the park either. It’s usually somewhere in between.

Testing and User Research Guide — Chirpy

If you want to be serious about experimentation and level up how competitive you are in the marketplace, you better be doing it well. You should assume your competitors are doing it well.

Want to know what you’ll get in the playbook? Here’s the lineup:

✅ Measurement and data quality

✅ Understand experimentation viability through pre-test calculations

✅ Choose testing lanes based on pre-test calculations

✅ Choose a testing tool

✅ Complete user research and have data-driven ideation

✅ Prioritize your ideas through a framework

✅ Set up a roadmap

✅ Development, QA, and the rest of the experiment workflow

✅ Analyze tests properly

✅ A word on measuring program success (AKA program metrics)

✅ Set up program management & governance properly…”

S/O to Convert.com

Such an honor to see this post spotlighting my career and Chirpy!! ❤️

They’re always so supportive of people and companies in the biz. Thank you, Convert.com. Here’s to living your dreams!✨

Meet Haley Carpenter, the creator of Chirpy | Convert.com posted on the topic | LinkedIn

🌟 Woman Entrepreneur in Focus: Haley Carpenter, the powerhouse behind Chirpy

❝

“Chirpy came to life from Haley's desire to challenge industry norms and create a space where innovation thrives and clients truly come first. Tired of empty promises and lackluster results in the digital optimization space, Haley vowed to make Chirpy different.”

Convert.com

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Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

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