I was inspired recently to review the questions that auto-populate on Google relative to Conversion Rate Optimization (CRO).

I’m setting out to provide answers to them in this series.

Perhaps you’ve Googled one of them at some point. 👩‍💻

Hopefully you find something helpful for yourself or a teammate.

This first post answers these three questions:

1. What is conversion rate optimization?

2. What is CRO and SEO? (I throw PPC in there, too.)

3. Is conversion rate optimization a good career?

P.S. Keep an eye out for the next set of Qs.

Training: Turn Research Into Test Ideas

A majority of test ideas must be driven by data. The data comes from research.

Learn more about what this looks like and how to level up your tests quickly in this collaboration with SiteSpect. This always helps low win rates and difficulty reaching statistical significance.

Blog Post: CRO Program Management Ideas to Execute Immediately

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.

Experimentation programs are broken down into ecosystems with many sub-ecosystems embedded within. This is largely due to the multidisciplinary nature of the work. Think about an experimentation program as a machine. Within that machine, there are many functions and parts. All require regular care and maintenance otherwise, it has the potential to break down.

In the business setting, different roles and teams are like the different functions and parts of the machine. No car engine is ever haphazardly put into a car, driven, and never maintained again, right? (That’s assuming you could even start the engine at all in the first place.) Well, it’s the same concept with experimentation programs.

This is where experimentation program management comes into play. Tactically, it usually breaks down into many different areas, as program management usually requires tackling from many different angles. And that’s what I cover in this collaborative article with SiteSpect.

Challenge

Do you have models that you can actually legitimize to forecast/annualize test revenue? If so, email me at [email protected]. I want to hear about it.

👋 Work with Me

Whenever you're ready there are 4 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it

2. Training & workshops for any business suited to what you’re looking to accomplish, find out if I can help you by a 15-minute meeting with me or learning more about it

3. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist

4. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn