B.S. Metrics Or Money Metrics - Where Do You Stand?

In this age old debate of primary metrics, Chirpy stands strong in favor of Money Metrics.

Author

Haley Carpenter
16 Sep • Reading Time: 4 minutes

Find out more about why Money Metrics are key to driving revenue growth! 👇

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The Primary Metric Debate: Money Metrics vs. B.S. Metrics is one of our most popular blog posts and I highly recommend giving it a gander. It calls out the need to focus on metrics that actually move the revenue needle. 💰

We break down the difference between money metrics (the real deal metrics that drive revenue—like ROI, customer retention, and conversions) and B.S. metrics (vanity stuff like video views or clicks that don’t lead to actual growth). 📈

And finally, we dive into goal tree mapping, OKRs, and other high impact strategies to ensure you’re driving revenue growth, not just surrounding your team with vanity metrics.

Glennon Doyle Knows What’s Up

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“When a woman finally learns that pleasing the world is impossible, she becomes free to learn how to please herself.”

Glennon Doyle, Untamed

People often ask me how Chirpy came to be. One of my fave authors of all time, Glennon Doyle, speaks to it perfectly! 📚

If you want to learn more about Chirpy’s origin story, check out VWO’s Women in CRO podcast on YouTube, where I dive into the topic of starting a business.🍿

Real Talk: Hiring For CRO Expertise

Check out last week’s LinkedIn post where I break down the reality of hiring for CRO expertise! 🙌 I talk about the significant lack of understanding I’ve seen across the industry and what those misconceptions are.

Looking to hire a CRO expert?

First start by reading this post (linked below), then I recommend jumping over to our 10 Red Flags When Choosing A CRO Agency Or Consultant infographic.

Join the conversation with the LinkedIn post below.👇

Haley Carpenter on LinkedIn: #cro #agency #digital #digitalmarketing #marketing #product

Director role or higher: “[Insert person’s name here] will be leading CRO for us. She’s experienced [enough] and going to build our entire program” That…

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