A Brilliant Way To Turn Research Into Test Ideas

Learn how to take your user research and turn it into data-driven test ideas!

Author

Haley Carpenter
10 Sep • Reading Time: 4 minutes

Learn more about out this Chirpy + Sitespect collab on the topic of using user research for test ideation! 👇

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Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements.

This approach is far too subjective and always leads to poor results. That approach is not data-backed at all. It’s what practitioners call “spaghetti testing” – flinging stuff at the wall and hoping it sticks. 🍝

If you find success, you’re usually just getting lucky.

We don’t want lucky wins. We want strategic winning that’s predictable, scalable, and repeatable.

👉Read more about how to avoid spaghetti testing: How to Turn Research Insights Into Test Ideas [4 minute read]

Shoutout to My SaaSter Peeps - Let’s Meet Up!

I’m excited to say that today I’m heading to the Bay Area to join the 15k+ SaaS professionals for a week of concentrated learnings. 🤩

If you’re there, I’d love to catch up with my fellow CRO nerds and talk shop!

If not, never fear, I plan to put together some juicy content based on what I learn.

Whether you’re there (or not!) and want to chat, just reply to this newsletter or message me at [email protected].

#FollowFriday

Check out last week’s #FollowFriday where I mentioned two of my favorite mentors on LinkedIn! ✨ Brendan Moore and Ryan Thomas are two CRO gurus who have a lot of knowledge about the industry and are well worth the follow.

Join the conversation with the linked LinkedIn post below.👇

Haley Carpenter on LinkedIn: #followfriday

In a recent post from this week, I talked about how having proper mentors is MANDATORY for being a top CRO professional. Well, here were two of mine: Brendan…

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