The Art of CRO Test Hypotheses

...in 8 easy steps

Author

Haley Carpenter
13 Aug • Reading Time: 3 minutes

I have a new infographic ready for consumption, and this one is a banger! 👇

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In digital marketing, nailing Conversion Rate Optimization (CRO) hinges on crafting solid hypotheses that cut through the noise. A hypothesis isn't just a fancy guess—it's a strategic bet on tweaking your site to drive real results like sales and leads, not vanity metrics.

My suggestion? Avoid gut feelings, precise numeric predictions, and fluffy language. Check out this infographic and learn how to successfully master testing hypothesis formulation.

👉 The Art of CRO Test Hypotheses [3 minute read]

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#FollowFriday

Check out last week’s #FollowFriday from LinkedIn where I highlight Craig Kistler from Signet Jewelers! ✨

Haley Carpenter on LinkedIn: #followfriday

Go check out Craig Kistler on this #FollowFriday. He’s an award-winning eCommerce Director crushing CRO as the Senior Director of Personalization &…

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