• Leakproof
  • Posts
  • Are You Basing Tests On Hunches or Data

Are You Basing Tests On Hunches or Data

šŸ¤” Find out why gut instinct is killing your conversion game...

Author

Haley Carpenter
December 16, 2024

Find out why gut instinct is killing your conversion game (and see how data can save it)! šŸ‘‡

-------------

Ever catch yourself going "I think this might work..." with your A/B tests? Same! šŸ˜…

In this popular post, Iā€™m spilling the tea on why "what if" thinking might be sabotaging your conversion rate optimization - and showing you how to fix it.

Here's what you'll discover:

  • Common testing mistakes we're all guilty of šŸ¤¦ā€ā™€ļø

  • How to level up from gut feelings to real insights šŸ“ˆ

  • Cool tools for understanding what customers actually want āœØ

  • Quick ways to make your tests actually meaningful šŸŽÆ

S/O to DEEL

Shoutout to Deel for having my back this year!

Running a business isnā€™t possible without help, and Deel was an absolute lifesaver for me this year! āœØ They made hiring domestic and international contractors a breezeā€”handling payments, onboarding, and tracking like a pro. šŸ™Œ Their team, especially my AE, went above and beyond to support me.

If you're hunting for solid HR or IT solutions, get on Deelā€™s level. They came through for my biggest project yet. šŸ”„

Have thoughts on this topic or want to read more about my experience with Deel? Join the conversation in my LinkedIn post linked below!

Running a successful #business isnā€™t possible without help. Help comes from partners, companies, your professional network, friends, family, and even friendlyā€¦ | 10 comments on LinkedIn

ā

ā€œA team without an A/B testing roadmap is like driving in a thick fog. Itā€™s much more difficult to see where youā€™re going. The bigger the program and organization, the more chaos ensuesā€

Haley Carpenter, How To Build An A/B Testing Roadmap (interview with Kameleoon)

šŸ‘‰ Read the full Kameleoon interview here: How To Build An A/B Testing Roadmap [8 minute read]

Share

If you like this newsletter, please forward it to someone that could benefit from it. It would help so much. šŸ™

Subscribe

First time getting this? Get these emails weekly if you like it. Subscribe here.

šŸ‘‹ Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your businessā€™ decision-making culture to make sure youā€™re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if weā€™re a fit by scheduling a 15-minute meeting with me or learning more about it.

  2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

  3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.