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Are You Basing Tests On Hunches or Data

🤔 Find out why gut instinct is killing your conversion game...

Author

Haley Carpenter
December 16, 2024

Find out why gut instinct is killing your conversion game (and see how data can save it)! 👇

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Ever catch yourself going "I think this might work..." with your A/B tests? Same! 😅

In this popular post, I’m spilling the tea on why "what if" thinking might be sabotaging your conversion rate optimization - and showing you how to fix it.

Here's what you'll discover:

  • Common testing mistakes we're all guilty of 🤦‍♀️

  • How to level up from gut feelings to real insights 📈

  • Cool tools for understanding what customers actually want ✨

  • Quick ways to make your tests actually meaningful 🎯

S/O to DEEL

Shoutout to Deel for having my back this year!

Running a business isn’t possible without help, and Deel was an absolute lifesaver for me this year! ✨ They made hiring domestic and international contractors a breeze—handling payments, onboarding, and tracking like a pro. 🙌 Their team, especially my AE, went above and beyond to support me.

If you're hunting for solid HR or IT solutions, get on Deel’s level. They came through for my biggest project yet. 🔥

Have thoughts on this topic or want to read more about my experience with Deel? Join the conversation in my LinkedIn post linked below!

Running a successful #business isn’t possible without help. Help comes from partners, companies, your professional network, friends, family, and even friendly… | 10 comments on LinkedIn

❝

“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues”

Haley Carpenter, How To Build An A/B Testing Roadmap (interview with Kameleoon)

👉 Read the full Kameleoon interview here: How To Build An A/B Testing Roadmap [8 minute read]

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👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

  1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

  2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

  3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.