4 Underutilized User Research Techniques

Give new life to your test hypotheses

Author

Haley Carpenter
23 Apr • Reading Time: 4 minutes

Last week we published one of my favorite pieces, which outlines some fresh approaches to user research. Trust me it’s worth taking a peek! 👇

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If you're struggling to come up with new, research-backed test hypotheses, chances are you're relying too heavily on the usual bag of tricks - user testing, heat maps, analytics. Here are 4 innovative approaches give you a totally different view that the tried-and-true techniques may be missing.

And you know us, of course we’ve included plenty of resources linked in the publication! 🙌

How To Build An A/B Testing Roadmap

As a part of Kameleoon’s Expert FAQ interview series, I was thrilled to wax poetic about a topic I am well versed in: building a/b testing roadmaps. 🚙

In this interview I lay out everything you’ll need for success, forming gantt charts, test prioritization framework options (plus examples), and of course plenty of linked additional resources.

Read the full interview here: How To Build An A/B Testing Roadmap. [8 minute read]

“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues.”

Glennon Doyle Knows Whats Up

❝

“When a woman finally learns that pleasing the world is impossible, she becomes free to learn how to please herself.”

Glennon Doyle, Untamed

People often ask me how Chirpy came to be. One of my favorite authors of all time, Glennon Doyle, speaks to it perfectly! 📚

If you want to learn more about Chirpy’s origin story, check out VWO’s Women in CRO podcast where I dive into the topic of starting a business.

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