4 Test Types, 5 CRO Buzzwords to Ignore

...and 6 things to focus on instead

Author

Haley Carpenter
26 Aug • Reading Time: 4 minutes

Understanding the different options (and when to use which one!) is crucial for a successful CRO program. We just added a new piece to the blog that covers this very topic, check it out below! 👇

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Take a crash course in Conversion Rate Optimization (CRO) testing, covering four key test types: A/B, A/B/n, Multivariate, and Multi-Arm Bandit.

We'll spill the tea on each test type's superpowers and kryptonite, plus when to unleash them for maximum impact. By the time we're done, you'll be picking the perfect test like you're choosing your next Netflix binge. 🙌

👉 4 CRO Test Types Crash Course [7 minute read]

5 Buzzwords You Shouldn’t Worry About. And 6 Things That Need Your Focus Instead.

I'm over CRO echo chamber and I'm teaming up with Convert.com to talk about it, this Wednesday! We need to cut the hype for certain CRO topics and give it to others that are more important.

Why is this so important?

👉Teams are getting distracted by the wrong efforts.

👉People are misspeaking about these topics and overpromising on the results.

👉Teams are overlooking the topics they desperately need to pay more attention to.

Needless to say, I'm passionate about the topic. You'll be in for a CRO treat if you join me live or watch the recording. PS this will get heated. Replay available. But attend live for the 🔥.

🍿Register for the webinar here: Leave the CRO Echo Chamber.

Summer CRO Research BOGO Deal - FINAL WEEK!

For a limited time, get 5 hours of personalized consulting plus 2 comprehensive research projects for the price of one.

👉 Learn more about Chirpy’s BOGO Consultation + 2 Research Initiatives Promotion.

S/O to Ripple

Looking for a way to get more social influencers to rep your brand?

I’m in love with ripple’s approach, join the conversation on LinkedIn! 👇

Haley Carpenter on LinkedIn

Looking for a way to get more social influencers to rep your brand? Check out ripple's approach on their thank-you page. Big fan. #cro #digitalmarketing…

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