4 CRO Test Types Crash Course

When to use and when to avoid each kind of test

Author

Haley Carpenter
24 Jun • Reading Time: 4 minutes

Understanding the different options (and when to use which one!) is crucial for a successful CRO program. We just added a new piece to the blog that covers this very topic, check it out below! 👇

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Take a crash course in Conversion Rate Optimization (CRO) testing, covering four key test types: A/B, A/B/n, Multivariate, and Multi-Arm Bandit. Through real-life examples, this article illustrates when each test type is most effective and when it's best to avoid them, offering actionable insights for optimizing conversion rates on websites. 🙌

👉 4 CRO Test Types Crash Course [7 minute read]

Turning Qualitative Data Into Quantitative Data

🎥 Watch this 11 minute video and get better at analyzing qualitative user research by learning a repeatable, scalable coding process that you can implement immediately with your entire team.

Actionable takeaway: Chirpy's recommended step-by-step process to extrapolating user research and turning it into quantitative data.

Chirpy’s Experiment Pre-Launch Checklist

Many teams don’t complete the proper steps before launching experiments, which leads to mistakes and poor results.

I've never seen this kind of checklist before, and I want all teams to have something quick and easy for everyone to use to improve experiment quality. ✅

Don’t question whether you’re doing it right.

Use this checklist and be reassured you’re set to launch. 🚀

NEW CRO Health Assessment + Special Newsletter Offer

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