4 CRO Test Types Crash Course

When to use and when to avoid each kind of test

Author

Haley Carpenter
June 24, 2024

Understanding the different options (and when to use which one!) is crucial for a successful CRO program. We just added a new piece to the blog that covers this very topic, check it out below! 👇

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Take a crash course in Conversion Rate Optimization (CRO) testing, covering four key test types: A/B, A/B/n, Multivariate, and Multi-Arm Bandit. Through real-life examples, this article illustrates when each test type is most effective and when it's best to avoid them, offering actionable insights for optimizing conversion rates on websites. 🙌

👉 4 CRO Test Types Crash Course [7 minute read]

Turning Qualitative Data Into Quantitative Data

🎥 Watch this 11 minute video and get better at analyzing qualitative user research by learning a repeatable, scalable coding process that you can implement immediately with your entire team.

Actionable takeaway: Chirpy's recommended step-by-step process to extrapolating user research and turning it into quantitative data.

Chirpy’s Experiment Pre-Launch Checklist

Many teams don’t complete the proper steps before launching experiments, which leads to mistakes and poor results.

I've never seen this kind of checklist before, and I want all teams to have something quick and easy for everyone to use to improve experiment quality. âś…

Don’t question whether you’re doing it right.

Use this checklist and be reassured you’re set to launch. 🚀

NEW CRO Health Assessment + Special Newsletter Offer

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