My most popular infographic unveils the 10 critical warning signs that separate true conversion optimization experts from the pretenders. I’m talking about more than just pricing – discover how to spot questionable ROI promises, overblown capabilities, and other key indicators that could save you from a costly partnership mistake.

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From sus pricing to wildly inflated promises, I’m exposing the signs that should have you taking a second look. Whether you're just dipping your toes into CRO or looking to switch your current agency, this infographic’s got your back with a focus on:

• Spotting conversion optimization pretenders 🕵️‍♀️

• Dodging those facepalm worthy rookie mistakes 🤦‍♀️

• Finding partners who actually know their stuff 🤩

🚩 Download the infographic directly using this link.

🚩 Or, check out the blog post with the infographic here.

But wait there’s more…

Did you miss last week’s edition that included my essential CRO Agency Interview Checklist? ✅ Consider it your pocket guide to expert-crafted questions that will help you identify genuine CRO talent and expertise during your vendor selection process. Winning! 🤩

TLDR The Red Flags Infographic…

Never fear! I also made a quickvid version of the infographic you can check out. She’s only 1:30 and it’ll run you through all 10 red flags, 3 yellow flags, and a bit of insight as to why I picked them.

🚩 Check it out here: 10 Red Flags When Choosing Your Next Agency [quickvid edition, 1:30] 🎬

The Essential CRO Health Assessment

Want to know how well your company is doing at Conversion Rate Optimization (CRO)?

My CRO Health Assessment is for you.

Use it as a starting point to understand gaps, opportunities, and successes.

Questions are related to knowledge, culture, resources, platforms, measurement, results, strategy, and project management.

Get a score at the end to see where you fall:

0-16: No heartbeat ☠️

17-33: Barely thumping 😖

34-49: Pretty healthy 🧡

50-59: Strong 💪

60-66: Olympic level 🥇

There is an option for in-house teams to get the results in a slide deck presentation format with all of the questions and your responses for you to have and easily share with others.

SPECIAL NEWSLETTER OFFER 

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Want me to review it on a call with you, too? Schedule a 15-minute session here.

Starting a CRO Program

In the nohacks.show podcast I chat with host Slobodan Manic about ramping up CRO programs. 🏗 I highly recommend checking out the podcast if you’re looking to learn more about online experiences. In this episode we dive into how to start a CRO program, including the following:

• the types of businesses that are ready for this

• essential elements needed to get set up

  data volume

• research methodologies

• common misconceptions

• the role of culture in CRO

👉 Check it out on my blog or any of the below platforms: Starting a CRO Program with Haley Carpenter [25 minutes]

🎙YouTube

🎙Apple Podcasts

🎙Spotify

🎙Audacy

🎙Amazon Music

👉 Read the full case study here: Royal Caribbean’s CRO Journey with Chirpy [3 minute read]

👋 Work with Me

Whenever you're ready there are 3 ways I can help you with optimizations and changing your business’ decision-making culture to make sure you’re an industry dominator:

1. Consulting & execution for large enterprise in-house teams for lead generation or eCommerce businesses in any industry, find out if we’re a fit by scheduling a 15-minute meeting with me or learning more about it.

2. More resources by following me on LinkedIn or visiting my website for blog posts, trainings, and a pre-test checklist.

3. Coffee chats to talk about whatever is on your mind, email me at [email protected] or DM me on LinkedIn.